ADVERTISING AND MARKETING OPPORTUNITIES WITH LAVALIFE
WELCOME TO OUR COMMUNITY
1. THE LAVALIFE COMMUNITY
Ranked the #1 personals site in Canada!
Lavalife – a leading singles-oriented media and entertainment company focused on building and developing multi-channel 'Social Dating' communities – ensures that single life is a positive, fun and fulfilling experience.
Lavalife members are young, urban, socially active, web-savvy single men and women who are primarily 18-34. They have considerable disposable income and a proven propensity to purchase on the web. Lavalife members have a strong relationship with Lavalife based on trust and loyalty.
Benefits For Lavalife Advertisers
- Access to hard-to-reach single men and women
- Association with a market leading, well-established brand
- Uncluttered, high-affinity environment
- Ability to target allows advertisers to tailor their communication
- High number of page views per member and much longer than average time spent on the site, Lavalife is ideal for building brand awareness
2. SITE USAGE
Over 1,800,000 active members
26,000+ new members join Lavalife each week
- 1.8 million unique visitors per month
- 1.3 million messages exchanged a day
- Average of 40.9 pages viewed per usage day
- Average of 15.0 min/per usage day
Source: ComScore Media Metrix and Lavalife internal logs
3. DEMOGRAPHICS
39% Female 61% Male
$58,800
81% college or university
Hip, urban, socially active individuals
Active, media–savvy, fun seeking
Considerable disposable income
Active, media–savvy, fun seeking
Considerable disposable income
- Gender:
- Mean Income:
- Education:
- Profile:
Source: Audience Profiler 2005
4. MEMBER PROFILE
Visits:
50% of our members visit Lavalife once a day or more
38% of our members visit Lavalife 1-3 times a week
Online Retail:
Average number online purchases in past year: 5
Top purchases include: Entertainment, Travel, Books, DVDs/CDs, Computer and Accessories
Automotive:
Intend to purchase a new automobile in the next 12 months: 24%
Electronics:
Likely to purchase a cell phone in the next year: 31%
Likely to purchase a PDA: 12%
Friends and family come to me for advice on technology purchases: 53%
Entertainment:
Go to theatres to watch a movie: 93%
Go to theatres once a month: 51%
See a movie in the first week after opening: 35%
Dining Out:
Eat out once a week or more: 73%
Consumer Packaged Goods:
Average spend in the grocery store: $100/week
Travel:
Average number of overnight leisure trips in past year: 4
Average number of overnight business trips in past year: 5
78% have visited the U.S. on a leisure trip
85% have visited the U.S. for business in the last year
50% of our members visit Lavalife once a day or more
38% of our members visit Lavalife 1-3 times a week
Online Retail:
Average number online purchases in past year: 5
Top purchases include: Entertainment, Travel, Books, DVDs/CDs, Computer and Accessories
Automotive:
Intend to purchase a new automobile in the next 12 months: 24%
Electronics:
Likely to purchase a cell phone in the next year: 31%
Likely to purchase a PDA: 12%
Friends and family come to me for advice on technology purchases: 53%
Entertainment:
Go to theatres to watch a movie: 93%
Go to theatres once a month: 51%
See a movie in the first week after opening: 35%
Dining Out:
Eat out once a week or more: 73%
Consumer Packaged Goods:
Average spend in the grocery store: $100/week
Travel:
Average number of overnight leisure trips in past year: 4
Average number of overnight business trips in past year: 5
78% have visited the U.S. on a leisure trip
85% have visited the U.S. for business in the last year
Source: Audience Profiler 2005
5. ADVERTISING OPPORTUNITIES
In addition to regular advertising, Lavalife offers a range of innovative marketing solutions that satisfy the varied needs of advertisers.
- Rich Media
- Section Takeovers
- Text ads
- Polls
- Contest section
- Customized programs: co-branding, sponsored articles and content integration
- CRM – opt-in eNewsletter 'Lavalife Notes'
- Targeted Mailings to our community
- Integrated opportunities in Lavalife’s online magazine (click.lavalife.com)
- Listings in Lavalife’s city guides (wheretogo.lavalife.com)
- Events
Lavalife offers custom targeting solutions by:
- Gender
- Age
- Geography
- Communities
- Ethnicity
- Income
- Interests: Beauty, Food, Entertainment, Technology, Sports, Outdoor Activities
- Social Behavior: Drinker, Smoker
Thanks to Lavalife’s uncluttered, high-affinity environment, and high-frequency exposure, many of North America’s leading marketers have maximized revenue, driven growth and profited from advertising on Lavalife, including:
| Film: | Alliance Atlantis, Paramount Pictures, Universal |
| TV: | Showcase, Life Network, CBS, HGTV |
| Music: | Napster, Universal |
| Beauty: | L’Oreal, Close-Up Toothpaste, Proctor & Gamble, Smashbox Cosmetics |
| Automotive: | VW, Toyota, Volvo, Mini |
| Technology: | Dell |
| Alcohol: | Absolut, Johnny Walker, Heineken, Smirnoff, Amarula |
| Fashion: | La Senza |
| Telecommunications: | AT&T, T-Mobile, Verizon Wireless, Vonage, Cingular, Rogers, FIDO |
| Media: | New York Times, Maxim, Toronto.com |
| Finance: | TD Canada Trust |
6. CONTACT US
Pricing and media kit available on request.
For more information about advertising opportunities, please contact:
adsales@lavalife.com or call 1-877-855-5282
For more information about advertising opportunities, please contact:
adsales@lavalife.com or call 1-877-855-5282
