ADVERTISING AND MARKETING OPPORTUNITIES WITH LAVALIFE

WELOME TO OUR COMMUNITY
  1. The Lavalife Community
  2. Site Usage
  3. Demographics
  4. Member Profile
  5. Advertising Opportunities
  6. Contact Us

1. THE LAVALIFE COMMUNITY

Lavalife - a leading singles-oriented media and entertainment company focused on building and developing multi-channel "Social Dating" communities-ensures that single life is a positive, fun and fulfilling experience.

Lavalife members are young, urban, socially active, web-savvy single men and women who are primarily 18-34. They have considerable disposable income and a proven propensity to purchase on the web. Lavalife members have a strong relationship with Lavalife based on trust and loyalty.

Benefits For Lavalife Advertisers

  • Access to hard-to-reach single men and women
  • Association with a market leading, well-established brand
  • Uncluttered, high-affinity environment
  • Ability to target allows advertisers to tailor their communication
  • High number of page views per member and much longer than average time spent on the site, Lavalife is ideal for building brand awareness

2. SITE USAGE

Over 1,800,000 active members
26,000+ new members join Lavalife each week

  • 1.8 million unique visitors per month
  • 1.3 million messages exchanged a day
  • Average of 40.9 pages viewed per usage day
  • Average of 15.0 min/per usage day
Source: ComScore Media Metrix and Lavalife internal logs

3. DEMOGRAPHICS

31% Female 69% Male
$61,800
39% a minimum of a bachelor's degree
36% college or technical school training
Hip, urban, socially active, media-savvy, fun seeking,
Considerable disposable income
  • Gender:
  • Mean Income:
  • Education: 

     
  • Profile:
Source: Audience Profiler 2005  

4. MEMBER PROFILE

Visits:
40% of our members visit Lavalife once a day or more
34% of our members visit Lavalife 2-3 times a week

Online Retail:
Average number of purchases made online in past year: 8
Top online purchases include: Books, Clothing & Accessories, DVDs, CDs, Travel, Software

Automotive:
Currently have plans to acquire a new vehicle: 55%

Electronics:
Likely to purchase a cell phone in the next year: 33%
Likely to purchase a PDA: 14%
Friends and family come to me for advice on technology purchases: 59%

Dining Out:
Eat out once a week or more: 80%

Entertainment:
See a movie in a theater at least once a month: 53%
See a movie in the theater within first week of opening: 37%

Consumer Packaged Goods:
Average spend in the grocery store: $102/week

Travel:
Taken an overnight leisure trip in the past year: 81%
Average number of overnight leisure trips in past year: 4
Average number of overnight business trips in past year: 6
Source: Audience Profiler 2005  

5. ADVERTISING OPPORTUNITIES

In addition to regular advertising, Lavalife offers a range of innovative marketing solutions that satisfy the varied needs of advertisers.

  • Rich Media
  • Section Takeovers
  • Text ads
  • Polls
  • Contest section
  • Customized programs: co-branding, sponsored articles and content integration
  • CRM - opt-in eNewsletter 'Lavalife Notes'
  • Targeted Mailings to our community
  • Integrated opportunities in Lavalife's online magazine (click.lavalife.com)
  • Listings in Lavalife's city guides (wheretogo.lavalife.com)
  • Events

Lavalife offers custom targeting solutions by:
  • Gender
  • Age
  • Geography
  • Communities
  • Ethnicity
  • Income
  • Interests: Beauty, Food, Entertainment, Technology, Sports, Outdoor Activities
  • Social Behavior: Drinker, Smoker
     
Thanks to Lavalife's uncluttered, high-affinity environment, and high-frequency exposure, many of North America's leading marketers have maximized revenue, driven growth and profited from advertising on Lavalife, including:

Film: Alliance Atlantis, Paramount Pictures, Universal
TV: Showcase, Life Network, CBS, HGTV
Music: Napster, Universal
Beauty: L'Oreal, Close-Up Toothpaste, Proctor & Gamble, Smashbox Cosmetics
Automotive: VW, Toyota, Volvo, Mini
Technology: Dell
Alcohol: Absolut, Johnny Walker, Heineken, Smirnoff, Amarula
Fashion: La Senza
Telecommunications: AT&T, T-Mobile, Verizon Wireless, Vonage, Cingular, Rogers, FIDO
Media: New York Times, Maxim, Toronto.com
Finance: TD Canada Trust

6. CONTACT US

Pricing and media kit available on request.

For more information about advertising opportunities, please contact:
adsales@lavalife.com